Jouvay

Jouvay is a community app where women share how each product worked for them at 4 and 12 weeks. Filter by skin tone, and stop being the test subject.

Join the waitlist How it works

Coming to iPhone and Android in the UK and the US

Before you buy, see what women with your skin tone found

Members review the products they use and check in on new ones at four and twelve weeks. Their results are grouped by skin tone, so you can see how a product worked on skin like yours.

Members' results show what members found. Everyone's skin is different.

Check-ins at four and twelve weeks

Jouvay asks whether a new product is working for you. If you choose to share your answer, it helps the next woman decide.

Reviews from women like you

Read members' reviews of the products they use. Each one shows the writer's skin tone group.

Discussions

Ask the community about a product or your routine, under a nickname you choose.

Your routine, with the community behind it

Jouvay also checks what fades dark marks, what might irritate, and what order to use it all in.

  1. Pick your shade

    Choose from fifteen skin shades and tell Jouvay what you'd like to work on.

  2. Build your routine

    Add what you already use. Jouvay puts it in order, morning and evening.

  3. Scan before you buy

    Scan a product to see what fades dark marks, what might irritate and how it fits your routine.

  4. Check in and share

    At four and twelve weeks, say whether it worked for you. Share it if you'd like, with no username shown.

Built on the Dr Nicole Method

Jouvay was started by Dr Nicole James, a doctor and skincare creator you may know as @doctor.nicolej.

Her method sits behind every routine in the app, and it starts with one rule.

On darker skin, irritation can leave a mark that outlasts the irritation. So the method fades marks with proven ingredients, and it goes slowly: one new active at a time, four weeks apart, with sunscreen every morning.
  • What fades dark marks
  • What might irritate
  • What order to use it all in

Your privacy

Your photos stay on your phone

Progress photos are kept on your phone, not on our servers.

A nickname in Discussions

You choose what the community calls you.

No username on shared reviews

Reviews you share show your skin tone group, not who you are.

Delete your account any time

Straight from Settings in the app.

Be one of the first in

We're inviting our first testers from the waitlist, in the UK and the US, on iPhone and Android.

Join the waitlist

Questions

Who is Jouvay for?

Jouvay is a community built for Black women and women with darker skin who are done guessing.

When can I get it?

Jouvay is coming to iPhone and Android in the UK and the US. We're inviting the first testers from the waitlist, so join it to be among the first in.

Will Jouvay tell me what will work for my skin?

No one can promise that. Jouvay shows you what members with skin like yours found, so you can decide with real results in front of you.

Jouvay gives general skincare information based on published research. It isn't medical advice and doesn't diagnose skin conditions. If your skin is painful, blistering, swelling or not settling, see a doctor.

Who makes Jouvay?

Jouvay is made by Lume Beauty Limited, a company registered in England and Wales, and was started by Dr Nicole James.

How do I get help?